
Hey Chingu!
Before you dive in…
Please note that the pricing contained in this proposal is primarily based on 3 pillars - Quality, Time and Positioning.
Quality: because Calbie Creative offers carefully crafted quality designs that make use of the latest tech and leave the customer with a no-fuss business tool (their new website) that is the #1 marketing asset for their business.
Time: because it's impossible to ignore this non-recoverable resource when factoring a project's price.
Positioning: because Calbie Creative is not interested in a "race to the bottom", and provides uniquely tailor-made, high-value solutions to business problems - not by loading "just another website" to the internet.
Let the proposal below serve as a solid foundation for final discussions going forward, and may it be the starting point for a long-term, mutually beneficial relationship between our businesses.
Caleb Koenig
Freelance Web Designer
Calbie Creative
The Need
A one-stop shop for expats in South Korea
Hey Chingu! is a platform designed to provide English-speaking foreign workers with an all-in-one platform that combines:
A knowledge base of useful information for people planning on coming to South Korea or who have only been in the country a short while
A community environment where they can connect with other English-speaking workers, as well as buy from and sell to one another
Hey Chingu! aims to meet these needs with:
A community forum where questions can be asked and connections can be made around how to cope in a new environment
Blog-style articles sharing curated articles on visa procedures, housing, healthcare, etc
A marketplace environment where e-books, guides and other digital products can be sold (and possibly physical goods as well)
An event calendar displaying upcoming events that are centred around or would largely appeal to expats
A job board showing available positions expats would be eligible for
Membership functionality which would allow for gated premium content and exclusive content available only to paying members
Monetisation for the platform will be key to ensuring its optimal long-term performance, and can be marketed to:
Businesses willing to sponsor events that will draw expats to their products and/or services
Membership on the platform giving access to exclusive content and other benefits such as discounts on marketplace goods
Experienced, highly-knowledgeable individuals could offer high-value goods, services, guides, etc to the expat market
Paid advertising could be offered to businesses via the event calendar and forum or for premium listings on the job board
The Proposed Solution(s)
Option 1
COST-EFFECTIVE SOLUTION
Tech Stack and Features:
Framer, to design and build the site and provide the CMS
FramerAuth, for gated member content and digital product sales
Framership or Shopiframe, for e-commerce marketplace (1 store, will be owned and managed by Hey Chingu!)
CommonNinja Calendar, for event listings
Forum platform to be discussed… many options here with varying price points and feature sets
$3,500 once-off for design & development
+ Framer Pro Plan hosting (localised pricing)
+ $14.99/month for FramerAuth ($4.99/1,000 users if over 1,000 users)
+ $66-$79USD once-off for Framership or Shopiframe
+ Shopify Basic plan +/- $29/month
+ Approx. $5/month for calendar widget
+ Forum platform costs TBD
Option 2
SOLID PLATFORM WITH A LOT TO OFFER
Tech Stack and Features:
Webflow with Webflow e-Commerce, to design and build the site and provide a more robust and flexible CMS with higher limits and e-commerce functionality (payments handled with Stripe)
Memberstack or Outseta, for gated content and membership functionality
Circle.so or MightyNetworks, for community forum
Calendar integration TBD
$7,500 once-off for design & development
+ $74/month Webflow E-commerce Plus Plan
+ From $41/month for gated membership content
+ Forum platform costs from $41-$99/month
Option 3
WORLD-CLASS BEGINNINGS
Tech Stack and Features:
Webflow + Wized, to design and build the platform and provide advanced web-app and e-commerce functionality
Xano, Firebase or Supabase, for backend databases to provide customisable and secure authentication and records
Circle.so for community forum
Custom calendar
Custom job board
$12,500 once-off for design & development
+ $74/month Webflow E-commerce Plus Plan
+ $59/month Wized platform subscription
+ Forum platform costs from $89/month
Optional Extras
Ongoing support and platform maintenance
$150/month retainer for max 5 hours/month, or $45/hr ad-hoc maintenance
The Timeline
- 1 - 5 months
Timeline will vary widely depending on the option chosen:
Option 1: approx. 1-2 months
Option 2: approx. 1.5-3 months
Option 3: approx. 5 months