Before you dive in…

Please note that the pricing contained in this proposal is primarily based on 3 pillars - Quality, Time and Positioning.

Quality: because Calbie Creative offers carefully crafted quality designs that make use of the latest tech and leave the customer with a no-fuss business tool (their new website) that is the #1 marketing asset for their business.

Time: because it's impossible to ignore this non-recoverable resource when factoring a project's price.

Positioning: because Calbie Creative is not interested in a "race to the bottom", and provides uniquely tailor-made, high-value solutions to business problems - not by loading "just another website" to the internet.

Let the proposal below serve as a solid foundation for final discussions going forward, and may it be the starting point for a long-term, mutually beneficial relationship between our businesses.

Caleb Koenig

Freelance Web Designer

Calbie Creative

The Need

A one-stop shop for expats in South Korea

Hey Chingu! is a platform designed to provide English-speaking foreign workers with an all-in-one platform that combines:

  • A knowledge base of useful information for people planning on coming to South Korea or who have only been in the country a short while

  • A community environment where they can connect with other English-speaking workers, as well as buy from and sell to one another

Hey Chingu! aims to meet these needs with:

  • A community forum where questions can be asked and connections can be made around how to cope in a new environment

  • Blog-style articles sharing curated articles on visa procedures, housing, healthcare, etc

  • A marketplace environment where e-books, guides and other digital products can be sold (and possibly physical goods as well)

  • An event calendar displaying upcoming events that are centred around or would largely appeal to expats

  • A job board showing available positions expats would be eligible for

  • Membership functionality which would allow for gated premium content and exclusive content available only to paying members

Monetisation for the platform will be key to ensuring its optimal long-term performance, and can be marketed to:

  • Businesses willing to sponsor events that will draw expats to their products and/or services

  • Membership on the platform giving access to exclusive content and other benefits such as discounts on marketplace goods

  • Experienced, highly-knowledgeable individuals could offer high-value goods, services, guides, etc to the expat market

  • Paid advertising could be offered to businesses via the event calendar and forum or for premium listings on the job board

The Proposed Solution(s)

Option 1

COST-EFFECTIVE SOLUTION

Tech Stack and Features:

  • Framer, to design and build the site and provide the CMS

  • FramerAuth, for gated member content and digital product sales

  • Framership or Shopiframe, for e-commerce marketplace (1 store, will be owned and managed by Hey Chingu!)

  • CommonNinja Calendar, for event listings

  • Forum platform to be discussed… many options here with varying price points and feature sets

$3,500 once-off for design & development


+
Framer Pro Plan hosting (localised pricing)
+ $14.99/month for FramerAuth ($4.99/1,000 users if over 1,000 users)
+ $66-$79USD once-off for Framership or Shopiframe
+ Shopify Basic plan +/- $29/month
+ Approx. $5/month for calendar widget

+ Forum platform costs TBD

Option 2

SOLID PLATFORM WITH A LOT TO OFFER

Tech Stack and Features:

  • Webflow with Webflow e-Commerce, to design and build the site and provide a more robust and flexible CMS with higher limits and e-commerce functionality (payments handled with Stripe)

  • Memberstack or Outseta, for gated content and membership functionality

  • Circle.so or MightyNetworks, for community forum

  • Calendar integration TBD

$7,500 once-off for design & development


+ $74/month Webflow E-commerce Plus Plan
+ From $41/month for gated membership content
+ Forum platform costs from $41-$99/month

Option 3

WORLD-CLASS BEGINNINGS

Tech Stack and Features:

  • Webflow + Wized, to design and build the platform and provide advanced web-app and e-commerce functionality

  • Xano, Firebase or Supabase, for backend databases to provide customisable and secure authentication and records

  • Circle.so for community forum

  • Custom calendar

  • Custom job board

$12,500 once-off for design & development


+ $74/month Webflow E-commerce Plus Plan
+ $59/month Wized platform subscription
+ Forum platform costs from $89/month

Optional Extras

Ongoing support and platform maintenance

$150/month retainer for max 5 hours/month, or $45/hr ad-hoc maintenance

The Timeline

  • 1 - 5 months

Timeline will vary widely depending on the option chosen:

Option 1: approx. 1-2 months

Option 2: approx. 1.5-3 months

Option 3: approx. 5 months

Ready to go ahead?